BYAE
I help brands who are done guessing. Done chasing trends. Done posting just to stay relevant. Done building a brand that looks good but doesn’t feel aligned.
Your brand deserves more than random content and reactive strategy.
It deserves structure. Intention. Positioning that makes you undeniable in your space.
★★★★★
Client wins + feedback
“Before i started working with Alexa, my brand was all over the place. I knew that i needed help because i felt overwhelmed when trying to plan content. I didnt want someone to come in and just do it for me. I wanted somebody who i could work with, who understood my vision and help me bring it to life. The most beneficial thing about bringing on Alexa was her attention to detail, and creating extremely aligned content with my team. Our content is more cohesive, and we’ve had an increase in link clicks and inquiries. tenfold.”
O.J
“after investing in a program for a year i knew i needed more one-on-one support. Only 2 months into working with Alexa im really excited about what im doing now. it feels easy to grab my phone and create content because i am passionate about the message.
It can be scary taking a risk, but knowing that I have someone that genuinely believes in me, my business and provides me the one-on-one support that i need has really helped me. She gives me a solid plan and makes sure that i am 100% happy with it, allowing for feedback.
Alexa is everything that i had been missing for the past year. It’s just me and her and all our crazy ideas in a quiet space. She never makes me feel like nothing is ever too big that i cant accomplish. ”
B.S
Work with me :)
BYAE Content Roadmap
The longer you stay stuck, the more expensive it gets.
Because let’s be honest…
You don’t need more content.
You don’t need a new niche.
You don’t need another strategy you’ll half-implement and abandon next week.
You need clarity.
You need direction.
BYAE Content Roadmap is a personalized content strategy experience designed to take you from scattered ideas and inconsistent messaging to 60 days of intentional content built around YOUR business.
What is included:
✓ Content Strategy Masterclass
✓ Brand Questionnaire
✓ Personalized Instagram Audit via Loom
✓ Messaging & Positioning Recommendations
✓ A custom 60 day actionable content strategy + plan
BYAE Be$tie.
The highest level of support.
This is for the business owner who knows what they want. You just need someone in your corner to bounce ideas off, review your content, challenge your thinking, and help you actually put everything into action.
Not a group program.
Not a Slack community with 200 people in it.
One coach. One client.
Personalized content reviews and feedback in real time with 60 days of built out content.
What is Included:
✓ Content Strategy Masterclass
✓ Brand Questionnaire
✓ Personalized Instagram Audit via Loom
✓ Customized 60-day marketing and content plan
✓ Weekly private check-ins
✓ Personalized content reviews and feedback
✓ Two additional strategy calls throughout the experience
✓ Offer, messaging, and positioning refinement
✓ Accountability and implementation support
What Actually Changes
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Content direction built around your specific business. Not a template
A clear conversion pathway: how content turns into inquiries, and inquiries turn into sales
Offer positioning and pricing that attracts the right clients at the right investment
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How you show up online. Your voice, your authority, your point of view
Removing "bland and safe" content that gets likes but no clients
Building a brand people recognize instantly and trust immediately
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Your content is actually reviewed by a real set of eyes.
Hooks, captions, messaging fixed in real time before you post
Strategy adjusted based on what's actually working in your account
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Visibility blocks that are keeping you small. We identify and address them directly
Selling discomfort broken down so selling feels like leadership, not desperation
“Inconsistency” patterns called out with a real plan to fix them
Questions you might have:
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If you’re expecting it to “just make your content better,” then yeah, that’s all it’ll do for you.
But if you’re actually applying it to how you position your offer, how you structure your hooks, how you handle objections in your posts, and how you guide people through a decision-making process… then it directly impacts conversions.
Content alone doesn’t sign clients.
Clarity + positioning + decision-driven messaging does.
Thats exactly what I help you with inside my mentorship. -
You’re not just getting generic “post this, say that” type advice.
You bring real posts, ideas, captions, offers, whatever you’re working on, and get them broken down, rebuilt, and tightened to actually convert better.So instead of “here’s what works in general,” it’s more like:
“This is what you are currently saying… here’s why it’s not landing… and here’s exactly how I’d fix it.” -
Depends how you show up with it — and this is usually where people either get results fast or stay stuck.
If you’re consistent, meaning you’re actually posting, refining, and applying feedback a few times a week, you can start seeing traction within 2–4 weeks. That doesn’t always mean “viral,” but it does mean clearer messaging, better engagement, and content that actually starts pulling the right people in.
the people who get results aren’t spending more time… they’re just tightening the loop between content → feedback → improvement → posting. -
I force structure. but its not strict, step-by-step hand-holding either.
Think of it more like:- There’s a clear way we approach content (what you’re saying, who you’re speaking to, how you’re positioning offers, how you remove objections)
- There’s a feedback loop for your actual posts, ideas, and direction- And there’s strategy behind why certain content will convert vs just perform
If you’re looking for something where you just get told “post this exact thing every day,” this isn’t that. But if you want a framework that adapts to you and your offers, with feedback that shapes your actual output, that’s exactly how it’s built. -
You’re not too early, and you’re not too late but you are at the deciding stage.
If you already have something to sell (even if it’s not perfectly refined yet), and you’re actively creating content or trying to get clients, this kind of mentorship is exactly what helps you stop guessing and start tightening what you’re already doing.
Most people who are “on the fence” are actually right in the sweet spot.
Experience doesn’t matter. You just need to be able to answer the following:
Are you currently close enough to your goals that you feel like better content + better positioning would realistically change your results in the next 30–60 days?If yes, you’re in the right stage.
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If you don’t see results right away, it usually means one of three things:
First, the input isn’t consistent enough yet. Not “not good enough,” just not repeated enough for the algorithm (and people) to recognize what you’re about.
Second, the message and offer aren’t fully aligned yet. You might be posting, but the content isn’t clearly leading people to why they should care or buy.
Third, you’re improving faster than your distribution. So the content is better, but it hasn’t had enough time to actually reach the right people yet.
The people who win aren’t the ones who saw instant results/wins. They’re the ones who stayed long enough to let their messaging compound. -
When you join, the first thing that happens is we get everything out of guesswork mode.
We jump on a call and do a full breakdown of your Instagram. What’s working, what’s not, and where you’re losing attention or conversions.
Then we go into your messaging and positioning so we can actually make sure the right people are even being pulled in.From there, we don’t leave you with a fk ton of ideas. We map out a 60-day content plan that’s built around implementation. So you’re not sitting there wondering what to post. You’re executing immediately with a clear direction, and everything you’re posting has a reason behind it.
A self-paced content education experience designed to help you understand your brand, communicate your value, and create content with actual intention.
No copy-and-paste formulas. No generic content calendars. No pressure to post every single day.
Just the knowledge, tools, and strategy to start creating content that makes sense for your business.
WHAT YOU'LL LEARN
01. YOUR BRAND, YOUR IDENTITY
Understand what makes your business different, who you're speaking to, and how to create content that actually sounds like YOU.
02. CONTENT THAT HAS A PURPOSE
Learn the difference between content that attracts, educates, builds trust, and converts. Because not every post needs to do the same job.
03. MESSAGING THAT CONNECTS
Learn how to communicate your value, write stronger hooks, tell better stories, and create content that makes the right people pay attention.
04. A STRATEGY YOU CAN ACTUALLY USE
Understand content funnels, weekly planning, carousel frameworks, and how to measure what's working so you can make better content decisions.